Plan My Tour SEO Case Study
Travel SEO | Technical SEO | On-Page SEO | Content Optimization
A search-focused SEO project covering technical audits, crawlability, indexation, keyword research, content optimization, Core Web Vitals, structured data, and organic search performance.
Also contributed to website design, landing-page development, and marketing creatives, combining SEO, UX, and conversion requirements.
Project Overview
I worked on SEO activities for Plan My Tour, focusing on improving technical performance, search visibility, and organic search performance.
My responsibilities included technical SEO audits, crawlability and indexation, keyword research, content optimization, Core Web Vitals, structured data implementation, and SEO performance reporting using Google Search Console and GA4.
I also managed YouTube SEO and TikTok SEO initiatives for Plan My Tour UK and supported landing-page and marketing-creative requirements by combining SEO, UX, and conversion considerations.
Industry
Travel
Role
Sr. SEO Specialist &
Graphic Designer
Duration
3 Years 10 Months
Location
Lakdikapul, Hyderabad
Key Results Achieved
78K
Organic Impressions
285
Organic Clicks
16.7
Average Position
AI Mode
Google AI Citations
High
GBP Visibility
THE CHALLENGE
- Improve organic search visibility for a travel-focused website
- Strengthen website crawlability and indexation
- Identify and resolve technical SEO issues
- Optimize pages and content around relevant search queries
- Improve Core Web Vitals and overall website performance
- Implement structured data to improve search-engine understanding
- Monitor organic search performance and identify optimization opportunities
- Support website and landing-page improvements while balancing SEO, UX, and conversion requirements
MY ROLE & RESPONSIBILITIES
- Conducted technical SEO audits and website optimization
- Managed crawlability and indexation
- Performed keyword research and search-query analysis
- Optimized website content for organic search visibility
- Implemented SEO-friendly on-page optimization
- Improved Core Web Vitals and website performance
- Improved Core Web Vitals and website performance
- Implemented FAQ, Breadcrumb, and LocalBusiness structured data
- Monitored performance using Google Search Console and GA4
- Prepared SEO reports and analyzed search performance
- Designed and optimized landing pages
- Created marketing creatives with SEO, UX, and conversion considerations
- Designed social media ad creatives and promotional posts
- Created regular social media posts aligned with brand requirements
- Edited videos for digital and social media content
- Managed YouTube SEO initiatives for Plan My Tour UK
- Managed TikTok SEO initiatives for Plan My Tour UK
SEO RESULTS & EVIDENCE
Performance Hightlights
SEO TOOLS
Google Search Console
GA4
Screaming Frog
Ahrefs
Google Rich Results Test
Semrush
DESIGN, VIDEO & YOUTUBE TOOLS
Adobe Photoshop
Canva
Adobe Premiere Pro
Adobe Illustrator
VidIQ
WordPress
KEY TAKEAWAYS
Technical SEO
Improved crawlability, indexation, technical performance, Core Web Vitals, and structured data as part of the website SEO strategy.
Organic Growth
SEO improvements contributed to an 85% increase in organic traffic and helped achieve Top 10 rankings for 20+ keywords.
YouTube SEO
Managed YouTube SEO initiatives for Plan My Tour UK, supporting search visibility and content discovery beyond traditional website search.
SEO + Graphic Design
Combined SEO, UX, and visual design by creating landing pages and marketing creatives aligned with search, user experience, and conversion requirements.